Responsibilities

• Manage the association’s social media platforms, including planning, drafting, scheduling, and publishing content while maintaining a consistent posting cadence and brand voice.
• Develop and execute a comprehensive social media strategy aligned with the organization’s communications and marketing objectives.
• Identify opportunities to expand audience reach, engagement, and follower growth across platforms.
• Monitor social media activity and industry conversations, identifying emerging issues, opportunities, and reputational risks that may impact the association or its member companies.
• Support the execution of digital communications strategies for issue campaigns, events, and related initiatives.
• Create engaging multimedia content including graphics and short-form videos for posting to social media platforms.
• Collaborate with internal stakeholders to amplify key announcements, initiatives, and events through social and digital channels.
• Research and identify opportunities to collaborate with bloggers, podcasters, and social media influencers aligned with the association’s mission and priorities.
• Coordinate outreach to digital creators and prepare briefing materials or partnership guidance for creator collaborations.
• Track and analyze social media performance metrics including engagement, reach, audience growth, and conversions.

Requirements

• Education: BS/BA in PR, communications, journalism or relevant field
• Experience: 3-5 years of experience in public relations, communications and/or public affairs. Knowledge of social and digital strategy. Experience in project management. Agency experience preferred.
• Technical Skills: Social media proficiency, AP Style, WordPress, Microsoft Suite, Experience in basic graphic design (Canva preferred), Adobe Suite (preferred), photo and video-editing software (preferred)
• Accuracy – ability to perform work accurately and thoroughly
• Active Listening – ability to actively attend to, convey, and understand the comments and questions of others
• Communications, Oral – ability to communicate effectively with others using the spoken word with strong presentation skills
• Creative – ability to think in such a way as to produce a new concept or idea
• Customer Oriented – ability to take care of the customers’ needs while following company procedures
• Dependability – follows instructions, responds to management direction; takes responsibility for own actions; keeps commitments; commits to long hours of work when necessary to reach goals; completes tasks on time or notifies appropriate person with an alternate plan
• Detail Oriented – ability to pay attention to the minute details of a project or task