Specialist, Collegiate Marketing at Red Bull | Santa Monica, CA | $68K/yr – $102K/yr

Red Bull

Specialist, Collegiate Marketing

Santa Monica, CA (On-site)

$68K/yr – $102K/yrMid Level2+ years expFull time

Posted 6 weeks ago

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Job Summary

Own cross-functional collegiate marketing initiatives by turning an annual plan into premium activations, aligning EPC trends with KPIs across regional and national teams.

Own project management from ideation through post-mortem for collegiate activations and Global Brand Projects.
Translate EPC insights into new channels and partnerships with Region and Santa Monica teams.
Define standards and governance to ensure KPI achievement and consistent execution across initiatives.

Job Description

Support the project management of collegiate marketing activations and Global Brand Projects each year, confirmed in the business plan
Define and oversee the collegiate project principles, from project ideation to post-mortem, ensuring successful kick-offs, premium execution and that key success measurements are understood and achieved
Evaluate emerging and relevant entry-point consumer (EPC) trends and technologies, identifying opportunities for the Region teams to reach consumers in new ways and via new channels
Develop and communicate key standards for success to drive impact with our EPC, enforcing consistency through each project plan
Be an expert on the collegiate EPC, working closely with cross-functional counterparts to define opportunities with this audience
Collaborate across departments to build value and scale in all collegiate projects and programs
Work closely with key stakeholders to ensure the interests of Red Bull collegiate marketing are met; Identify other departmental projects and properties (Sales, Shopper Marketing, Sports &Culture Marketing, Field Marketing, Creator Network, Brand Comms…etc) that have collegiate implications
Manage National initiatives and build trust with regional leadership to secure buy-in of Santa Monica strategy & tactics through year
Drive collaboration between Consumer Collecting, Region/Field teams & Santa Monica stakeholders
Align with Brand Marketing Region/Field teams on KPIs per projects, with clear goals identified at the inception of the project

2+ years marketing experience
Experience leading cross-functional teams, including project management (planning & prioritization)
Experience leveraging consumer insights and translating learning into action
Proven ability to navigate through a highly matrixed organization
Exceptional verbal and written communication skills, including meeting facilitation and presentation
Creative mind with an attention to detail but also the ability to see the big picture
Sound strategic thinking capabilities
Self-starter, Entrepreneurial
This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.

Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull

4.2 Glassdoor

Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com

Founded in 1987

Fuschl am See, Salzburg, AUT

29K employees (7,110 in marketing)

www.redbull.com/jobs

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