Specialist, CAT and Weather Marketing

Des Moines, IA (Hybrid)

$80K/yr – $149K/yrMid Level5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own cross-functional marketing strategy with data driven insights to fuel sustainable growth and smarter audience targeting.

  • Growth Strategy & Planning: Synthesize data to identify growth opportunities and guide long term strategy.
  • Campaigns & Tactics Execution: Implement marketing tactics across digital and traditional channels, including creative development and planning.
  • Analytics & Audience Insights: Use analytics to forecast demand, define target audiences, and inform data driven decisions.

Job Description

Responsibilities

  • Assists in the development and execution of strategies and plans that ensure long term sustainable growth of the business. Synthesizes data and uses this understanding to support identification and innovation of business building solutions.
  • Assists with the completion of moderate to complex projects and processes within area of responsibility to deliver results with multiple target completion dates and shifting priorities.
  • Assists with implementation of digital and traditional marketing tactics and media, including creative development process, planning and execution.
  • Collaborates on and assists with creative development and provides feedback on look and feel.
  • Uses customer insights and analytics and tools to understand and assists in forecasting market, competitor and customer needs and behavior, helps to define appropriate target audiences, evaluate sufficiency, and effectively get results with data-based decisions.
  • Monitors timelines to ensure programs are on strategy and on schedule. Informs leader of any discrepancies.
  • May perform other responsibilities as assigned.

Requirements

  • Education : Bachelor’s degree in marketing, business administration or related field preferred.

Benefits

  • medical/dental/vision
  • life insurance
  • short and long term disability coverage
  • paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date
  • nine paid holidays
  • 8 hours of Lifetime paid time off
  • 8 hours of Unity Day paid time off
  • 401(k) with company match
  • company-paid pension plan
  • business casual attire
Nationwide logo

Nationwide

3.8 Glassdoor

Nationwide, a Fortune 100 company based in Columbus, Ohio, is one of the largest and strongest diversified insurance and financial services organizations in the United States. Nationwide is rated A+ by Standard & Poor's. An industry leader in driving customer-focused innovation, Nationwide provides a full range of insurance and financial services products including auto, business, homeowners, farm and life insurance; public and private sector retirement plans, annuities and mutual funds; excess & surplus, specialty and surety; and pet, motorcycle and boat insurance. For more information, visit www.nationwide.com.

Founded in 2016
USA
31K employees (791 in marketing)
74% recommend to a friend
82% CEO approval

Traffic Signals

Monthly Visitors
3.2M
Monthly Google Ads Budget
$5.9M
Traffic Source Mix
Search
27.1%
Direct
59.1%
Referral
12.4%
Social
0.2%
Paid
1.2%

Headcount Trend

Current headcount: ~31.2K

Marketing Team

Marketing Team Size
594 (2% of company)
Median Career Experience
4 years
Median Tenure
4.9 years
Marketing Roles Posted (Last 30 Days)
5

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