Responsibilities

• Collaborate with the digital media team to design measurement plans that align with client goals and objectives, while mentoring junior team members.
• Conduct analyses, interpret results, and synthesize actionable recommendations.
• Work closely with media teams to assess campaign measurement and data requirements (e.g., third-party measurement, site tagging).
• Deliver reports to evaluate the effectiveness of digital media advertising programs, including search engine marketing, display, mobile, social, and video, incorporating strategic insights and optimization recommendations.
• Analyze site behavior using web analytics tools to identify areas for improvement.
• Contribute to test and learn programs and opportunities.
• Conduct primary and secondary research on best practices and market trends.

Requirements

• 1-3 years of experience in online media and campaign measurement or relevant business experience in an account services industry such as Management Consulting, Marketing, Advertising, Interactive Consulting, or Finance.

Preferred

• Self-motivated with the ability to multitask and thrive under tight deadlines.
• Naturally inquisitive with a strong research capability.
• Strong communicator.
• Detail-oriented with exceptional critical thinking and problem-solving abilities.
• Resourceful and knowledgeable enough to work independently and demonstrate initiative.