Responsibilities

• Successfully project manage key Advertising Campaigns, ensuring all programs are executed as planned, on time and on budget
• Assist in the launch, maintenance and wrap-up of campaigns
• Responsible for creating, maintaining and managing the overall campaign lifecycle timeline, including 3rd party timelines (i.e.: agencies)
• Responsible for developing comprehensive campaign briefs for Advertising campaigns, ensuring the campaign stays true to the strategy throughout the lifecycle
• Collect audience data, consumer insights & activation details as well as past campaign learnings and best practices to augment briefs
• Support in ideation of building annual Advertising Business Plan
• Work closely with the Media Team to constantly monitor and optimize campaign performance
• Support in developing and lead the sharing of campaign reports that highlight performance, learnings and best practices
• Assist in the launch and wrap-up of creative-specific Brand Studies, ensuring growth and evolution amongst key campaigns
• Responsible for ensuring specific data integration and compliance applicable to campaigns
• Responsible for developing and/or sourcing all creative needed to launch campaign on time and on strategy
• Lead the creative development processes across Social, WebTV, Digital Display, SEM, TV, OOH and Radio advertising
• Ensure creative meets brand standards
• Vet all creative through mandatory legal process for proper ATL clearance purposes
• QA/Proofread all assets
• Planning and execution lead POC for all creative agency partners
• Drive creative review & approval processes, from concepting, through to production, trafficking and launch
• Guide and inspire the creative development process, by identifying gaps and opportunities within our existing efforts and assessing/highlighting creative examples to constantly enhance our consumer-facing communications
• Ensure thorough and accurate budget management & tracking for concepting and production
• Facilitate ongoing collaboration with cross-departmental stakeholders throughout campaign process: Brief, Creative, Launch, Optimization, Results & Key Learnings

Requirements

• 2+ years experience
• Bachelor’s Degree or equivalent experience required
• Strategic marketer who uses consumer insights, data, and trends to build impactful, brand-led campaigns.
• Strong project manager with excellent communication, attention to detail, and the ability to lead complex, cross-functional campaigns.
• Creative, collaborative self-starter who embraces innovation, and brings a passion for the Red Bull brand.

Benefits

• Benefits Eligible: Yes