Specialist - Advertising and Public Relations Entry Level Position (In person Position in AC) FT at Bally’s Corporation | Atlantic City, NJ

Bally’s Corporation

Specialist - Advertising and Public Relations Entry Level Position (In person Position in AC) FT

Atlantic City, NJ (On-site)

Salary Not AvailableIntern/New GradFull time

Posted 5 months ago

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Job Summary

Drive social media, sponsorships, and press coordination for a property-level marketing team.

Must-have: Advanced knowledge of social platforms and campaign management.
Standout: Lead on large-scale sponsorships and media coordination across departments.

Job Description

Responsibilities

Plan, create, and manage content for various social media channels – Facebook, Instagram Twitter, LinkedIn, etc.
Set and implement social media and communication campaigns to align with marketing strategies.
Engage with our audience and respond to comments and messages in a timely manner.
Create videos and real-time footage.
Develop and deliver metrics to measure success, impact and inform future strategy and optimizations.
Creating and managing paid advertisements
Facilitate and traffic all advertising and job requests for various departments on property, acting as the primary liaison for marketing, advertising, and PR needs.
Exceptional follow-through on tasks and attention to detail, as well as communication with key partners and departments.
Write, proofread, and edit advertising materials, press releases and other forms of communication.
Coordinate media visits, press events, and respond to all media requests and inquiries for press materials.
Takes the lead on large-scale sponsorships both in and out of market ensuring all materials and activations are within the property’s brand.
Under the direction of the Marketing Services manager, works closely to assist in the development, implementation, and analysis of incoming and outgoing sponsorships to directly reduce costs and add value to the property programming.
Under the direction of the Marketing leadership acquires and maintains business partnerships with local businesses within our company’s local programs.
Approves all local business invoices and works closely with Finance to ensure timely and accurate payment.
Maintains documented accounts of each sponsorship project in an organized manner to ensure smooth function of all activities.
Ensure brand and business message integration is clearly articulated in all aspects of sponsorship including branding.
Coordinates with internal departments and external parties, liaising with corporate advertising studio on creative assets.
Ensures delivery of all rights and benefits as per the contract.
Works with operations and departments to identify issues and trends that may indicate breakdowns.
Preparing and distributing reports and recommendations based on analysis.
This position will be required to drive weekly to perform work related tasks.
Other duties as assigned.

Requirements

Excellent written and verbal communication skills
Advanced knowledge of social media platforms as well as social media management platforms
Ability to write clear, engaging, and consistent messaging with the company’s target audience in mind.
Ability to analyze social campaigns and their effect on business and marketing objectives.

Preferred

College degree preferred

Benefits

Competitive Salary with annual performance reviews
Comprehensive health coverage plan that includes medical, dental, and vision
401(K)/ Company Match
Access Perks and Childcare discounts

Bally’s Corporation

3.2 Glassdoor

Bally’s Corporation (NYSE: BALY) is a global casino-entertainment company with a growing omni-channel presence. Bally’s owns and operates 19 casinos across 11 states, along with a golf course in New York and a horse racetrack in Colorado, and holds OSB licenses in 13 jurisdictions in North America. The acquisition of Aspers Casino in Newcastle, UK, expands its international reach. It also owns Bally Bet, a first-in-class sports betting platform, Bally Casino, a growing iCasino platform, Bally’s Interactive International division (formerly Gamesys Group), a leading global interactive gaming operator, and a significant economic stake in Intralot S.A. (ATSE: INLOT), a global lottery management and services business.With 11,500 employees, its casino operations include approximately 17,700 slot machines, 630 table games, and 3,950 hotel rooms. Bally’s also has rights to developable land in Las Vegas at the site of the former Tropicana Las Vegas. 18 or 21+ based on jurisdiction. Gambling Problem? Call 1-800-GAMBLER (1-800-426-2537) (AZ/CO/IL/MD/MO/NV/NJ/PA), 1-888-850-8888 (DE), 1-800-9-WITH-IT or visit https://www.in.gov/igc/problemgamblinghelp (IN), 1-800-BETSOFF (IA), 1-877-770-STOP (7867) (LA), (800) 327-5050 or visit gamblinghelplinema.org (MA), 1-888-777-9696 (MS), 877-8-HOPENY or text HOPENY (467369) (NY), 1-800-589-9966 (OH), 1-866-531-2600 or visit ConnexOntario.ca (Ontario, Canada), 1-877-9GAMBLE (RI), 1-888-532-3500 or visit https://www.vcpg.net (VA), call/text the Tennessee REDLINE at 1-800-889-9789 (TN).

Founded in 2004

Providence, Rhode Island, USA

2.8K employees (281 in marketing)

www.ballys.com

46% recommend to a friend

44% CEO approval