Responsibilities

• Account Management & Brand Strategy
• Create and lead marketing strategies to support the clients overall initiatives. These strategies can range from content strategy, tradeshow design, website builds, traditional media, PR, influencer marketing, and digital/social media.
• Drive marketing strategy for B2B and B2C clients.
• House the overall brand strategy for the client & show how all pieces of the marketing campaign work together to support the clients goals.
• Business Development
• Participate in new business development efforts including creation of proposals, attending prospective client meetings and onboarding new clients.
• Drive new business growth by identifying, pursuing, and closing high-value client opportunities across target industries.
• Represent the agency at trade shows, networking events, and industry functions to build relationships and generate qualified leads.
• Collaborate with internal strategy and creative teams to align new business opportunities with agency capabilities and positioning.
• Cultivate and maintain relationships with key decision-makers through business dinners, events, and ongoing communication.
• Client Relationship Management
• Serve as the lead point of contact for all customer account management matters.
• Showcase the rationale behind the strategy, break down the analytics and showcase the marketing work being executed.
• Be able to answer client questions and break down marketing tactics.
• Negotiate contracts, determine areas to grow business within existing accounts and close agreements to maximize profits.
• Develop new business with existing clients and/or identify areas of improvement.
• Project Management
• Create client and creative briefs that outline all necessary details for the team to be able to execute the creative work needed.
• Manage day-to-day operations of client accounts including strategic campaigns, events, planning, reporting and more to meet and exceed client expectations.
• Build and maintain strong, long-lasting client relationships and ensure timely and successful delivery of marketing solutions according to customer needs and objectives.

Requirements

• Located in Tampa, Sarasota, Bradenton, Fort Myers area
• Out of state travel will be required up to 2-3 times per month
• Meet and exceed revenue targets through a commission-based structure tied to new client acquisition and growth
• BA/BS degree in Business Administration, Marketing, Sales, Agency or relevant field (Required experience)

Preferred

• Strong presentation and sales ability
• Previous experience working for a marketing agency
• Previous experience working in or for manufacturing industries
• Excellent listening, negotiation and presentation abilities
• Experience delivering client-focused solutions to customer needs
• The ability to finesse delicate client relationships
• The ability to adapt and to take initiative
• The ability to juggle multiple account management projects at a time, while maintaining sharp attention to detail

Benefits

• $25/month Aflac health benefit match (vision, dental, short term leave, etc.)
• PTO: 3 weeks of combined PTO/Sick Time
• Holidays: 9 company determined paid holidays
• Retirement: 401K match up to 4% of your salary (contributed weekly)
• Note, full health insurance not available