Responsibilities

• Own vertical GTM as a system, not one-off campaigns
• Map how enterprise buyers in each vertical evaluate, purchase, and deploy AI, personas, decision processes, and competitive alternatives
• Build and run vertical awareness campaigns across paid, organic, and owned channels, including webinars, landing pages, and industry-specific creative
• Arm enterprise sales with battle cards, objection handling, persona-specific talk tracks, and deal-stage content that moves revenue
• Develop opinionated thought leadership positioning Perplexity as the authority on AI adoption in each vertical
• Instrument and measure vertical performance: pipeline sourced, conversion rates, engagement iterating weekly based on data

Requirements

• 8+ years of product marketing experience, B2B preferred
• Proven track record building and executing vertical or industry-specific GTM strategies that drove measurable pipeline
• Deep understanding of enterprise buying motions, comfortable with long sales cycles, multi-stakeholder deals, and C-suite messaging
• Exceptional storytelling and writing skills, able to distill complex capabilities into simple, compelling narratives across decks, one-pagers, videos, and ROI models
• Advanced proficiency using AI tools to drive marketing outcomes
• Collaborative, low-ego operator who thrives in fast-paced, small-team environments and owns the full stack of work