Drive broadband marketing strategy and go-to-market leadership to grow pipeline and market share.

• Own and execute the broadband vertical marketing strategy aligned with the Broadband Business Unit and Sales Teams priorities
• Align marketing initiatives to business objectives: pipeline growth, revenue generation, and market share expansion
• Leverage market intelligence and competitive insights to craft strategies that enhance market position
• Conceptualize and drive primary market research to better understand marketplace and customer needs
• Monitor market trends across data center interconnection, long-haul optimization, metro/regional fiber builds, and FTTX deployments
• Define buyer personas and map the buyer's journey from awareness to decision across service provider, hyperscale, and wholesale carrier segments
• Lead cross-functional collaboration to craft messaging and differentiated value propositions
• Define proof points, competitive differentiators, and customer success stories
• Tailor messaging for different buyer personas (executive, technical, procurement) and decision stages
• Develop content roadmaps covering thought leadership, solution launches, and product messaging

Requirements

• Bachelor's degree in Marketing, Business or related field
• 5+ years of B2B marketing experience in solution marketing or product marketing
• 5+ years working in the Broadband/Telecommunications sector with deep understanding of fiber optic network infrastructure
• Strong understanding of broadband market dynamics, grid infrastructure, regulatory environment, and infrastructure challenges
• Track record of successful product and solution launches in broadband or telecommunications markets
• Demonstrated success in creating messaging frameworks, competitive positioning, and buyer personas
• Experience managing marketing budgets and delivering measurable results
• Experience leading cross-functional initiatives across product management, market development, engineering, sales, and marketing teams
• Proficiency in marketing automation platforms, CRM systems (Salesforce), and analytics tools
• Understanding of digital marketing channels, SEO, paid media, and demand generation tactics

Nice To Have

• Experience with hyperscale data center customers, Tier 1/2 carriers, or fiber-to-the-home operators
• Direct experience with service provider network planning and deployment cycles
• Knowledge of fiber optic technology, outside plant construction, and network design principles