Social Strategy Lead

New York City, NY (Hybrid)

$90K/yr – $150K/yrSenior LevelFull time

Posted 4 days ago

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Job Summary

Own and optimize social strategy across key platforms, turning brand goals into metric-driven playbooks and ongoing growth plans.

  • Lead cross-channel social strategy (organic and paid)
  • Define KPIs tied to business outcomes
  • Collaborate with analytics to derive actionable insights and optimize campaigns

Job Description

Responsibilities

  • Lead social strategy across key channels (Meta, TikTok, LinkedIn, and beyond), developing clear, insight-driven approaches for both organic and paid social.
  • Define success metrics and KPIs, ensuring strategies directly ladder up to brand and business goals.
  • Design engagement frameworks and community growth strategies that foster authentic connection and sustained brand advocacy.
  • Partner with analytics and client teams to interpret performance data, extract actionable insights, and continually optimize campaign strategies.
  • Stay ahead of trends and platform shifts, providing clients with an informed POV on where to invest attention and how to adapt for maximum relevance.
  • Collaborate cross-functionally with creative and client service teams to ensure strategic alignment, clarity of message, and seamless execution.

Requirements

  • A strategic thinker with deep understanding of how social ecosystems drive brand and business outcomes.
  • Fluent in paid and organic social mechanics, comfortable making decisions grounded in data and insight.
  • Skilled at translating brand strategy into platform-specific playbooks and engagement tactics.
  • Excited to lead discussions on channel performance, audience behavior, and community growth, not just content aesthetics.

Benefits

  • Competitive salary
  • 401k and profit-sharing
  • Comprehensive health benefits (including full dental and vision coverage) at no cost to the employee
  • 10+ company-wide closure days (not including federal holidays), a min of 10+ flex vacation days, and sabbatical for employees with five years of service
  • Weekly team meals
  • Pre-tax commuter benefits
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The Working Assembly

3.5 Glassdoor

Award-winning design-led creative agency based in New York City and working globally. Our multi-disciplinary teams collaborate with emerging and evolving brands on strategically driven branding, campaigns, and experiences.Connect with us:instagram.com/workingassemblyNew business: hello@theworkingassembly.comPR inquiries: michelleparksmccourt@gmail.com

Founded in 2017
New York, New York, USA
64 employees (44 in marketing)
1% recommend to a friend
1% CEO approval

Traffic Signals

Monthly Visitors
4.9K

Headcount Trend

Current headcount: ~64

Marketing Team

Marketing Team Size
19 (30% of company)
Median Career Experience
9.5 years
Median Tenure
2.3 years
Marketing Roles Posted (Last 30 Days)
1