Drive social strategy leadership for campaigns and product launches across channels.

• Own social strategy for campaigns and product launches across channels.
• Must-have: 7–10 years in social strategy with 1–2 years in leadership.
• Standout: Led tentpole campaigns and cross-functional teams to measurable impact.

Responsibilities

• Develop and own the social content strategy, identifying strategic opportunities and creating POVs on how to tackle new product launches, campaigns, and market shifts
• Lead the conception and strategic direction of tentpole content pieces and large-scale campaigns, determining the right approach for rollout and execution
• Partner with the Community Manager and Creative teams to ensure strategic vision is executed consistently across channels
• Provide strategic leadership and direction to the internal creative team, briefing them monthly on content development needs, strategic priorities, and creative opportunities
• Oversee reporting and analytics, working hands-on with Emplifi to track performance, identify insights, and execute strategic optimizations
• Coordinate closely with client social leads to understand pain points, opportunities, and business objectives—particularly in a social operation in transformation
• Build trust, confidence, and long-term stability with key clients

Requirements

• 7-10 years of experience in the social strategy space, including 1-2 years of director-level experience (or equivalent leadership experience) managing social strategy and teams
• A strategic mindset paired with hands-on creative understanding—you can speak "creative" and guide creative development regardless of whether you're making it
• Proven leadership experience managing or mentoring team members with a focus on strategic output
• Strong analytical skills with hands-on knowledge of social media management platforms and reporting tools
• Organizational skills with the ability to manage multiple strategic initiatives and pace work to bring big ideas to life
• Meticulous attention to detail with the ability to provide thorough strategic & creative QA

Preferred

• Automotive experience
• Experience with Emplifi ideal; experience with similar software (Sprout Social, Sprinklr, etc) also an asset
• Experience with social listening platform(s) (i.e. Brandwatch, Talkwalker, etc)

Benefits

• Global maternity and parental leave
• Competitive benefits packages
• Vacation, compassionate leave, personal/sick days, and flex days
• Access to online services for families and new parents
• Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
• 13 affinity groups
• Internal learning and development programs