Own social community management and content strategy for client work, shaping brand voice, publishing, and audience insights across organic and paid social.

• Develop a deep understanding of client brand tone to embody the voice and update the response bank continuously.
• Respond to social comments and DMs across platforms including after-hours moderation.
• Own organic social publishing via automated CMS and in-platform posting.
• Provide quarterly updates on best practices for organic and paid social.
• Compile qualitative quarterly audience observations and themes for agency partners and clients.
• Build strong relationships with internal and external agency teams to complete client work efficiently.
• Provide expertise on new social features and shifts by producing POVs for the agency.
• Collaborate with the Social Strategy team and IPG agencies on ad-hoc projects to drive new business opportunities for KINESSO.
• Stay up to date with cultural and social trends, emerging platforms, audience behaviors and platform best practices and interpret for clients.
• Work closely with the internal paid social team to craft quarterly reports and insights on organic and paid social performance.