Staying up to date and obsessing over emerging trends in social media, culture, commerce, entertainment, politics, and technology to inform your work Proactively researching to support teams with briefs and strategies Consulting with our clients, creative teams, influencers and creators on the modes of content that best align with what people are seeking out on social media and crafting points of view on the type of content that is likely to succeed Developing campaign specific and evergreen content strategies that connect with culture and deliver on performance objectives – translating them to an actionable brief Staying ahead of trends, platform best practice and changes in consumer behavior Tracking and monitoring content performance daily and finding insights and optimizations that strengthen key metrics; social listening, audience building, and engagement analysis will be key skills for this Auditing social data and reviewing marketing and commerce, media data to look for trends Authoring monthly and quarterly reports that help sell stronger creative to our clients and internal teams Assisting with defining communities, fandoms and affinities and converting them into audience insights Requirements Innovative Thinking Collaboration Mentorship Knowledge Sharing Accountability Consistency