Responsibilities

• Lead the development and execution of comprehensive, annual and campaign-based social strategies aligned with brand objectives and audience insights.
• Serve as a client-facing expert, confidently presenting strategies, performance results, and POVs on emerging trends.
• Manage the end-to-end social performance reporting process—tracking KPIs, analyzing content and engagement data, and delivering actionable insights to internal and client teams.
• Translate data into compelling stories through clear, visual presentations and written summaries for executive-level audiences.
• Serve as mentor to the team’s Community Managers; oversee content calendars, community management plans, and engagement strategies.
• Guide creative briefing processes, integrating cultural, platform, and audience insights to inspire creative content that performs across owned channels.
• Foster community growth through advocacy tactics, influencer engagement, and proactive conversation strategy.
• Act as the agency’s internal social media expert, championing best practices and innovation across teams.
• Author strategic POVs on platform updates, competitive activity, and industry trends to inform creative and media direction.