Responsibilities

• Cut multiple ad variants from a shared footage pool, testing different hooks, formats, and CTAs.
• Produce creatives across the top-performing Meta ad formats — including UGC-style testimonials , problem/solution story arcs , listicle ads , founder story formats , and before/after transformations .
• Edit fast-paced, thumb-stopping TikTok content that feels native to the platform — not like an ad.
• Build static and motion graphic assets (carousels, stills, short-form reels) optimized for Meta feed, Stories, and Reels placements.
• Apply direct-response editing principles : strong hooks in the first 2–3 seconds, clear value props, social proof integration, and hard-hitting CTAs.
• Follow creative briefs to produce original content for clients across varying niches.
• Collaborate with the Creative Strategist to review performance data and iterate — understanding why a creative worked or didn't, and applying those learnings immediately.
• Act on revision rounds quickly and accurately.

Requirements

• Strong proficiency in Adobe Premiere Pro and After Effects
• Demonstrable experience editing paid social ad creatives (Meta and/or TikTok — portfolio required)
• A solid understanding of direct-response creative principles (hooks, CTAs, retention curves)
• Familiarity with Meta Ads Manager creative best practices (aspect ratios, text limits, placement specs)
• Experience creating or editing UGC-style content that doesn't look like an ad
• Curiosity, initiative, and a genuine hunger to grow
• Excellent time management — we move fast
• A reliable laptop/PC and stable internet connection
• Excellent English (briefs and team calls are all in English)

Preferred

• Hook-first UGC — Raw, authentic-feeling footage with punchy captions and fast cuts
• Pain-point agitation ads — Opens with a relatable problem, builds tension, delivers the solution
• Social proof stacks — Review overlays, comment screenshots, testimonial montages
• Listicle/numbered ads — "3 reasons why..." structure with strong on-screen text
• Founder/brand story — Narrative-driven, slightly longer-form for warmer audiences
• Demo + result ads — Product in action → outcome, great for TikTok Shop
• Text-heavy scroll-stoppers — Bold typography-led creatives optimised for silent viewing
• Trend-jacked content — Native TikTok audio and formats applied to brand messaging

Benefits

• Competitive pay
• A pathway to full-time
• Real ownership over your creative output — your work directly influences client revenue
• A collaborative, ideas-led environment where your voice matters
• The opportunity to grow vertically into creative strategy or laterally across disciplines