Social Media Strategy Manager (B2B SaaS)

Richardson, TX (On-site)

Salary Not AvailableMid Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own the global social program for an AI first CX brand, balancing executive advocacy, influencer engagement, and platform storytelling across LinkedIn, X, YouTube, and emerging channels.

  • Own global social strategy and editorial plans to align with product launches, research and industry conversations.
  • Drive executive and employee advocacy and develop storytelling programs that amplify leadership and expert voices.
  • Collaborate across marketing, design, PR, and events to fuel launches, campaigns, and analyst recognition while tracking impact and opportunities.

Job Description

  • Develop and execute a global social media strategy aligned with NiCE’s AI-first positioning and CXone narrative.
  • Manage the global social editorial calendar across LinkedIn, X, YouTube, and emerging platforms.
  • Promote research, reports, product launches, and thought leadership across social channels.
  • Partner with marketing teams to support product launches, analyst recognition, and major events including NiCE World.
  • Drive executive and employee advocacy on social platforms, partnering with leadership and subject matter experts to amplify thought leadership and industry conversations.
  • Develop programs that encourage employees, partners, and community members to participate in social storytelling.
  • Build relationships with CX influencers, and industry communities.
  • Monitor social performance and optimize campaigns using social intelligence tools.
  • Collaborate with design, PR, and marketing teams to produce engaging visuals and video content.
  • Engage with industry conversations, analysts, customers, and practitioners to build NiCE’s voice within the CX and AI community.
  • 4+ years of experience in social media management, ideally in B2B technology or SaaS.
  • Proven track record growing engagement, reach, and audience for enterprise technology brands.
  • Strong understanding of LinkedIn as a B2B channel and experience with major social platforms.
  • Experience with social media management and analytics platforms such as Sprinklr, Brandwatch, Hootsuite, or similar tools.
  • Strong editorial and storytelling skills.
  • Data-driven mindset and experience analyzing performance metrics.
  • Experience working with global marketing teams.
  • Experience marketing AI, CX, contact center, or enterprise cloud technologies.
  • Experience supporting major events, product launches, or analyst recognition campaigns.
  • Experience working with social analytics and listening tools to uncover audience insights and inform content strategy.
  • Familiarity with influencer or advocacy programs.
  • Basic video editing or motion content experience.
NiCE logo

NiCE

NiCE is transforming the world with AI that puts people first. Our purpose-built AI-powered platforms automate engagements into proactive, safe, intelligent actions, empowering individuals and organizations to innovate and act, from interaction to resolution. Trusted by organizations throughout 150+ countries worldwide, NiCE’s platforms are widely adopted across industries connecting people, systems, and workflows to work smarter at scale, elevating performance across the organization, delivering proven measurable outcomes.

Founded in 1986
Hoboken, New Jersey, USA
14K employees (551 in marketing)

Traffic Signals

Monthly Visitors
403.3K
Monthly Google Ads Budget
$237K
Traffic Source Mix
Search
44.9%
Direct
40.8%
Referral
9.4%
Social
3.1%
Paid
1.6%

Headcount Trend

Current headcount: ~13.6K

Marketing Team

Marketing Team Size
327 (2% of company)
Marketing Roles Posted (Last 30 Days)
1

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