Responsibilities

• The Social Media Strategist position is responsible for the development of the overall social strategy for specific platforms across QVC’s social media presence.
• This role is critical to driving social engagement and commerce across dozens of QVC social media accounts.
• Develop and implement the social media strategy in support of QVC’s brand priorities across various platforms including Facebook, Instagram, TikTok, X, YouTube, Pinterest, and more
• Develop engaging, on-trend & consistent campaigns to align with QVC’s priorities & promotions; Responsible for daily posting and creation of content across QVC’s social platforms;
• Maintain social media/editorial content calendar
• Work cross-functionally with Marketing Accounts, Merchandising, eCommerce, Content Production, Host/Talent, Analytics, and Performance Marketing teams to build holistic marketing strategies and reporting
• Provide direction and feedback on our static image and video content strategy
• Monitor brand, vendor, competitor, & influencer conversations utilizing QVC’s social listening tools
• Analyze daily, weekly & monthly reporting to inform strategy across all social platforms; Actively monitor social pages for content & community building opportunities

Requirements

• BA/BS in marketing, communications, merchandising, or related field; or equivalent experience
• At least 2 years business experience in social media or marketing environment (this role is generally for someone who has advanced beyond the Social Media Coordinator level)
• Digital native with strong familiarity and experience with Facebook, Instagram, TikTok, X, YouTube, Pinterest; an everyday social media user who always has their finger on the pulse of what’s trending including pop culture, news, and advances in digital/social marketing
• Experience with Meta Business Suite preferred
• Knowledge of social media calendar, scheduling, and reporting platforms preferred (Airtable, Adobe Analytics, Sprout, Sprinklr, Bazaarvoice Vibe [formerly Curalate], etc.)
• Experience with photography & photo editing software (Adobe Photoshop, etc.), videography & video editing software and apps (Adobe Premiere Pro, CapCut, etc.), as well as native social in-app editing strongly preferred
• Social content creator (on-camera and off) - a plus!

Benefits

• Our Total Rewards package includes benefits you’ll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts!
• In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits.