Responsibilities

• Content Development: Conceptualize and create compelling social-first content for key brand stories across priority social platforms (Instagram, TikTok, X, YouTube)
• Platform Management: Manage distribution (scheduling and posting) of all content across global social media channels and maintain daily hygiene of all handles — updating bio copy and links, highlights, playlists, etc.
• Community Building & Management: Engage with, listen to, and grow our social communities through monitoring, responding to and engaging directly with our followers.
• Social Listening: Keep a pulse on sentiment and trends across social ecosystem, elevating opportunities to react and participate.
• Brand Voice: Maintain and evolve brand TOV across social platforms, ensuring consistency with our brand positioning.
• Relationship Management: Collaborate with all key stakeholders across external partners (agencies) and internal departments including Brand, Creative, and Comms.

Requirements

• Advanced knowledge and understanding of today’s most popular social platforms and their place in Gen Z culture.
• Internet junkie, tapped into streetwear/fashion news with the ability to identify social media trends across style, sports, art, music, pop culture, etc.
• Proven experience in social media management and community management for a brand(s), executing a best-in-class engagement strategy with audiences.
• Strong writer with the ability to adapt to a brand TOV, embodying brand persona in all outbound messaging.
• A high standard of creative taste with a detail-oriented mindset and excellent written and communication skills.
• A highly motivated and collaborative worker, able to drive projects forward independently, deliver within tight timelines and work cross-functionally.