Responsibilities

• Collaborate across functions and teams to develop integrated social media strategies and campaigns involving influencers, PR/events, content, creative and digital marketing best practices.
• Be intellectually curious by consistently learning and sharing social media best practices internally and externally.
• Oversee and support day-to-day social media strategy activities for multiple businesses.
• Attend meetings with the client and account teams to understand each client, the message they are trying to send and the target market used to portray that message with a data-driven and growth mindset.
• Generate compelling content with the content and creative team that will effectively reach target markets – via approved content calendars for each client.
• Ensure quality and timely delivery of social media content, ads, and post promotions.
• Oversee best-in-class social media engagement, community management, and listening efforts.
• Create and optimize social media ad campaigns and post promotion strategies.
• Bring a data-driven mindset for regular and reporting needs. Analyze, review, and regularly share feedback and insights on the effectiveness of campaigns and always-on programs to maximize results with the Senior Director of Social Media Strategy and client teams.
• Serve as a social media expert for all social media channels and actively collaborate with team to identify and share ideas and insights.

Requirements

• Bachelor’s degree in marketing, advertising, communications or related field.
• 4-5+ years social media marketing experience with minimum 2-3+ years in paid social media planning and execution.
• Experience working with agriculture, animal health/feed, and/or food/CPG brands.
• Proficient with social media tools and ad platforms such as Sprinklr, SproutSocial,YouScan, and Meta Ads Manager.
• Any relevant social media certifications.
• Experience working within and across teams.
• Understanding of SEO and web traffic metrics and analytics.

Preferred

• Graphic design, photo editing and social media video creation a plus.

Benefits

• comprehensive health benefits and employee assistance programs, which may include dental, medical, vision, life insurance and more.
• 401(k)
• short term disability
• long term disability
• paid national holidays
• parental leave
• paid sick leave
• paid vacation