Responsibilities

• Develop and execute a comprehensive social media strategy aligned with brand and business objectives.
• Define platform-specific goals, KPIs, and content strategies.
• Identify emerging trends, audience behaviors, and platform updates to inform direction.
• Build and manage long-term content roadmaps, campaigns, and storytelling frameworks.
• Create clear, actionable creative briefs and collaborate with external partners.
• Partner closely with agencies and cross-functional teams (Brand, Creative, Comms, etc.).
• Lead, mentor, and support a team of social specialists, coordinators, and creators.
• Manage budgets, timelines, workflows, and deliverables.
• Ensure alignment and consistency across all stakeholders.
• Guide the creation of engaging, on-brand content across platforms.

Requirements

• Bachelor’s degree or equivalent experience.
• 5+ years of experience in social media strategy, digital marketing, or related field.
• Proven experience in agency collaboration and campaign execution.
• Strong understanding of social platforms, content trends, and audience engagement.
• Ability to balance creative storytelling with data-driven decision-making.
• Excellent communication, leadership, and project management skills.