Responsibilities

• Develop and execute multi-platform social media strategies.
• Be the on-camera presence for content, fostering connection with our audience.
• Create compelling video content, from short-form reels to long-form narratives.
• Utilize AI tools for content scheduling, optimization, and automation.
• Craft cohesive stories aligning with our brand vision.
• Monitor analytics, engagement, and iterate based on performance metrics.
• Help build community within the gift shop industry.

Requirements

• Proficiency in managing YouTube, TikTok, Instagram, and other relevant platforms.
• Strong video production and editing skills.
• Experience with AI tools for content creation or automation.
• Ability to craft compelling, engaging brand stories.
• Analytical mindset to interpret social media metrics and adjust strategies accordingly.
• Some college education preferred; willingness to learn continuously.
• Prior experience in social media management and content creation.
• Comfortable being the face of the brand and engaging with online audiences.