Responsibilities

• Develop and execute platform-native content strategies that grow organic reach, engagement, and follower base across Instagram, TikTok, Facebook, X/Twitter, YouTube, LinkedIn, Threads, Reddit, and emerging channels.
• Create and maintain content calendars in collaboration with Communications and Marketing Managers and broader campaign teams.
• Identify and execute on platform trends, algorithm shifts, audience behaviors, and content opportunities that expand our visibility and influence in real time.
• Monitor performance data rigorously, analyze what works and why, and translate those insights into continuously sharpened content strategy and replicable success.
• Appear on camera as needed for educational, campaign, behind-the-scenes, reaction, explainer, and trend-based content.
• Translate complex animal protection issues into accessible, emotionally compelling content for mainstream audiences.
• Collaborate with designers, video editors, campaigners, investigators, and cross-departmental stakeholders to deliver accurate, timely, and innovative content.
• Create compelling social-first content, including copy, short-form videos, graphics concepts, captions, threads, reels, stories, and other platform-native formats if needed.
• Help manage online community engagement, including responding to comments and messages.
• Identify opportunities to engage influencers, creators, partner organizations, and supporters.

Requirements

• A commitment to Animal Equality’s vision, mission, strategy and culture .
• At least 3 years of demonstrated hands-on social media experience for a brand or mission-driven organization.
• Deep, demonstrated knowledge of Instagram, TikTok, Facebook, X/Twitter, YouTube, LinkedIn, Threads, Reddit, and emerging platforms, including distinct audience demographics, content formats, and algorithm behaviors for each.
• Proven track record of growing organic social channels and driving measurable engagement.
• Practical knowledge of paid amplification, boosting, and audience targeting and how this can extend and inform organic wins.
• Fluency in social media analytics tools and the ability to translate data into content decisions; working knowledge of how paid social boosting and audience targeting can amplify and inform organic strategy is a strong plus.
• Demonstrated ability to create engaging short-form video content and comfort appearing on camera as a representative of a mission-driven organization.
• Familiarity with Canva and other image and video editing skills is a plus.
• Creativity, adaptability, and a sharp instinct for what makes people stop scrolling, engage, share, and take action.
• Proven ability to manage multiple projects simultaneously, prioritize under pressure, and meet deadlines without sacrificing quality.