Drive social media strategy and execution as a senior leader to build brand, engage audiences, and coordinate cross-functional campaigns.

• Own development and execution of a cohesive social media strategy aligned to marketing goals.
• Lead content creation and curation across text, image, and video formats.
• Coordinate with design and content teams for high-quality visuals and multimedia elements.
• Forge partnerships with influencers and brand ambassadors to amplify reach.
• Manage and optimize accounts on Facebook, Instagram, Twitter, LinkedIn, and others.
• Stay ahead of platform changes and industry trends to adjust strategies.
• Foster a positive community and engage followers with timely responses.
• Measure performance using analytics and present insights to the marketing team.
• Plan and execute social campaigns, contests, and collaborations to boost awareness.
• Collaborate cross-functionally to integrate social media into broader marketing initiatives.