Social Media & Sponsorships Lead at Southern Company | Birmingham, AL

Southern Company

Social Media & Sponsorships Lead

Birmingham, AL (On-site)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own and coordinate social media and sponsorship programs to translate enterprise priorities into aligned, high-impact plans across brand, media, and internal stakeholders.

Lead end-to-end sponsorship strategy and execution, ensuring governance, milestones, and measurable impact aligned with brand objectives.
Shape and manage strategic social media plans, moments planning, and cross-functional collaboration with Brand Strategy and Media.
Monitor performance, extract insights, and share best practices to improve engagement and content efficiency across owned channels.

Job Description

Responsibilities

Maintain strong awareness of company initiatives, priorities, and issues to ensure alignment across all social media and sponsorship activity
Ensure content and sponsorships consistently reflect brand standards, values, and business needs
Translate business goals into clear strategic direction for the team
Develop and execute strategic social media plans aligned with enterprise priorities
Lead proactive planning for high visibility moments (e.g., storms, major initiatives)
Coordinate closely with Brand Strategy and Media to align earned and owned channels
Identify opportunities for content efficiency, sharing, and optimization
Monitor performance metrics and insights to improve engagement and effectiveness
Deliver post initiative analysis, insights, and best practices
Identify, evaluate, and recommend corporate sponsorship opportunities aligned with business objectives, brand needs, and budgets

Requirements

Bachelor’s degree in in communications, marketing, public relations, or a related field preferred.
Experience developing social media content that aligns with business strategy is required
High level of proficiency managing social media platforms and content publishing tools is required
Strong understanding of how social media and sponsorships support business strategy is required
Ability to integrate brand, media, and business priorities into cohesive plans
Proactive leadership and planning, especially during high pressure situations
Strong relationship building and stakeholder management skills
Disciplined execution with attention to process, governance, and deadlines
Ability to use performance data and insights to inform decisions
Proven people leadership and employee development skills

Preferred

Benefits

Competitive Pay
Excellent benefits packages which includes:
Medical and dental coverage
Defined Pension/Cash Balance Benefit Plan
Performance Pay Program
401(k) plan with a generous company match
Bonus opportunities
Tuition Reimbursement

Southern Company

4.1 Glassdoor

Together with our subsidiaries, we deliver clean, safe, reliable and affordable energy to our 9 million customers. Our focus is doing so with service excellence. That means we are leaders who take action to meet our customers’ and communities’ needs while advancing our commitment to net zero emissions by 2050. We create community value through energy, social, economic, and environmental progress. We do this through electric operating companies in three states and natural gas distribution companies in four. Our family of companies draw on diverse energy sources to create the best mix for our service areas, including electricity, natural gas, solar power, carbon-free nuclear, and other sustainable sources. We leverage our leading distributed energy infrastructure company and other innovative technology to better serve every customer. Our competitive, national generation company serves wholesale customers, and our family includes a fiber optics network, and telecommunications services.

Founded in 2001

Atlanta, Georgia, USA

12K employees (387 in marketing)

southerncompany.com

81% recommend to a friend

83% CEO approval