Responsibilities

• Capture, edit and post photos and videos for social media
• Oversee the institutional Instagram, Facebook, YouTube, and Twitter channels
• Keep up with on-campus activity and trends in social media and higher education
• Fulfill social media content requests from marketing specialists
• Create and manage Meta ad campaigns for marketing specialists
• Regularly monitor Wheaton College social media channels for trends, concerns, or comments requiring response
• Co-Manage student workers with Visual Media Specialist
• Monitor and report on social media during media crises (in partnership with Chief Marketing Communications Officer)
• Measure analytics of social media efforts and provide reports regularly for senior leadership
• Plan content calendar and coverage for main campus events