Responsibilities

• Manage the DPSS social media editorial calendar and day-to-day publishing across division social channels, with content driven by DPSS priorities, unit work, safety campaigns, events, and approved communications needs.
• Create and edit platform-specific content, including captions, graphics, photography, short-form video, reels, stories, campaign posts, alerts, and event coverage.
• Support Community Engagement, Emergency Management, and other DPSS units by translating their programs, services, preparedness information, outreach priorities, and approved messages into effective social media and multimedia content
• Plan and produce digital campaign content on topics including emergency preparedness, crime prevention, personal safety, compliance awareness, recruitment, event safety, and the visibility of DPSS services
• Support incident and high-visibility communications when assigned by adapting verified, approved information for social channels without changing operational meaning or protective-action guidance.
• Monitor comments, messages, mentions, and community questions; respond within established guidance and escalate safety, operational, legal, or reputational issues to the appropriate subject-matter owner.
• Use analytics to evaluate reach, engagement, and campaign performance and provide recommendations that improve content and channel effectiveness.
• Coordinate with DPSS subject-matter experts, UM communications partners, designers, photographers, videographers, vendors, freelancers, and interns to complete assigned projects and expand the reach of safety information.
• Maintain organized digital assets, templates, and production materials; supervise interns supporting social media and multimedia work when assigned.
• Perform other related duties as assigned.

Requirements

• Bachelor's degree in communications, digital media, journalism, public relations, marketing, graphic design, information, film/video production, or a related field, or an equivalent combination of education and experience.
• At least three years of professional experience in organizational social media, multimedia production, digital communications, marketing, journalism, or closely related communications work.
• Demonstrated professional experience managing organizational social media content, including planning, creating or editing, scheduling, publishing, and monitoring content across multiple platforms.
• Demonstrated professional experience producing digital multimedia content such as photography, short-form video, graphics, reels, stories, event coverage, or campaign assets.
• Hands-on proficiency with digital content production tools such as Adobe Creative Cloud, Canva, Final Cut, After Effects, or comparable platforms.
• Experience using social media publishing, scheduling, or analytics tools and using performance data to inform content decisions.
• A valid driver's license and a driving record of fewer than six points, as required for the operation of a university vehicle.