Social Media Specialist - Talent Development, Television & Radio

Atlanta, GA (Hybrid)

Salary Not AvailableMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the social-native storytelling for on-air talent, turning platform trends and data into coaching, workflows, and content that grows reach, engagement, and audience loyalty across Facebook, TikTok, and Instagram.

  • Platform-native content strategy and coaching to optimize hooks, captions, and vertical video.
  • Editorial alignment and performance-driven iteration with anchors, reporters, and meteorologists on authentic, platform-ready storytelling.
  • Talent growth and audience loyalty through consistent voice, cross-platform formats, and data-driven content adjustments.

Job Description

Own the social-native storytelling for on-air talent, turning platform trends and data into coaching, workflows, and content that grows reach, engagement, and audience loyalty across Facebook, TikTok, and Instagram.

  • Platform-native content strategy and coaching to optimize hooks, captions, and vertical video.
  • Editorial alignment and performance-driven iteration with anchors, reporters, and meteorologists on authentic, platform-ready storytelling.
  • Talent growth and audience loyalty through consistent voice, cross-platform formats, and data-driven content adjustments.
Cox Media Group logo

Cox Media Group

Driven by the energy and passion of our people, Cox Media Group (CMG) is creating innovative ways to deliver news and information, tell compelling stories and hold the powerful accountable. In short, we exist to inform, entertain and elevate our audiences and communities. When combined with our integrated market strategy and cross-platform advertising solutions, this positions us well to build the future of media. As an award-winning team of broadcasters, journalists, digital media experts, publishers and account executives, we reach more than 50-million Americans weekly in more than 20 markets. And, with a full suite of local, regional and national advertising solutions, we offer unmatched reach for businesses, and unrivaled opportunity for our employees. So, connect with us today, and let’s build the future of media.Cox Media Group is an Equal Opportunity Employer.

Founded in 2009
Atlanta, Georgia, USA
1.4K employees (651 in marketing)

Traffic Signals

Monthly Visitors
46.9K
Traffic Source Mix
Search
23.2%
Direct
62.1%
Referral
12.1%
Social
2.3%
Paid
0.2%

Headcount Trend

Current headcount: ~1.4K

Marketing Team

Marketing Team Size
544 (39% of company)
Median Career Experience
16 years
Median Tenure
10.1 years
Marketing Roles Posted (Last 30 Days)
2

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