Social Media Specialist

Meridian, ID (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Own the SCHEELS social media presence, shaping strategy, content, and community engagement to drive sales and brand resonance.

  • Own social media strategy, content creation, and editorial calendars across platforms.
  • Must have 2–5 years of social media experience with strategic and creative execution.
  • Strong ability to moderate communities and translate goals into engagement and action.

Job Description

Responsibilities

  • Have a clear understanding of the SCHEELS brand and culture, while working as an ambassador to build our culture through our social media platforms
  • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
  • Collaborate with all areas of the store & company to determine appropriate content
  • Generate, edit, publish and share content (original text, images, video or HTML), per the CO plan that builds a meaningful connection and encourages community members to take action
  • Set up and optimize SCHEELS pages within each platform to increase the visibility of SCHEELS
  • Moderate all user-generated content on line with the moderation policy for each community
  • Create editorial calendars and schedules
  • Continuously improve by capturing and analyzing the appropriate social data, metrics, insights and best practices and then acting on the information
  • Identify opportunities to share the SCHEELS story
  • Create annual strategy of content that promotes and aligns with the store’s goals and creates customer and store iteration

Requirements

  • The ideal candidate will have a bachelor’s degree in business, marketing or related field; 2-5 years of related experience: or equivalent combination of degree and experience.
  • Must be able to sit, stand, bend at the waist, climb, stoop, kneel, crouch, reach, walk, push/pull, lift, talk, and hear with or without reasonable accommodation.
  • Medium work - Exerting 20 to 50 pounds of force occasionally, and/or 10-25 pounds of force frequently, and/or greater than negligible up to 10 pounds of force constantly to move objects. Physical demand requirements are in excess of those for light work.
  • Educations & Experience: The ideal candidate will have a bachelor’s degree in business, marketing or related field; 2-5 years of related experience: or equivalent combination of degree and experience.

Benefits

  • To see a full list of benefit offerings from Scheels visit scheels.com/careers
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Scheels

Our greatest resource is our people.Our goal is to be the best retailer in the USA in the eyes of our customers, associates and business partners. If you strive for excellence, you’ll find infinite career paths at SCHEELS. From a part-time position to a lifelong career, you can grow with us by advancing into new roles and exploring your passions. Be a part of something bigger!

Founded in 1902
Fargo, North Dakota, USA
4.2K employees (385 in marketing)

Traffic Signals

Monthly Visitors
8.2M
Monthly Google Ads Budget
$999.4K
Traffic Source Mix
Search
38%
Direct
53.4%
Referral
5.5%
Social
1.1%
Paid
1.9%

Headcount Trend

Current headcount: ~4.2K

Marketing Team

Marketing Team Size
357 (9% of company)
Median Career Experience
10 years
Median Tenure
7.1 years

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