Responsibilities

• Social Marketing and Media Ideation: Partner with the Institute for Governance and Civics (IGC) team members to concept organic social media campaigns to support the various initiatives of the IGC,spanning events, speaking engagements, initiatives (e.g., K-12 education reform), etc.
• Media Management: Partner with IGC team members to plan and maintain a comprehensive content calendar across Facebook, Instagram, LinkedIn, YouTube, and X (formerly Twitter).
• Content Creation: Develop and publish organic social media campaigns to build engagement. Monitoring and Community Management: On a daily basis, monitor social media accounts and where appropriate, comment, like, share, re-share content. Community management will be governed by an existing protocol document which incumbent will maintain and update as appropriate.
• Social Audience Growth: Develop and execute strategies to grow the IGC social media footprint and reach new audiences while strengthening engagement with current followers.
• Email Marketing: Identify content opportunities, design, and deploy email newsletters and ad hoc campaigns using email marketing platforms. Analyze performance metrics and recommend improvements based on data.
• Event Marketing Support: Collaborate with the Associate Director and Director on event marketing strategies for on-campus and statewide events. Attend and support events as needed.
• Website Management: Regularly update and maintain IGC webpages to ensure accuracy, consistency,and alignment with marketing goals. Training in CMS (content management system) will be provided.