Responsibilities

• Execute and contribute to integrated social media strategies aligned with broader B2B and B2C marketing initiatives
• Manage and grow social media accounts for Product Connections, with a strong focus on audience growth, engagement, and brand awareness
• Plan, build, and maintain content calendars while ensuring consistent, on-brand messaging
• Define, track, and optimize key social media KPIs to measure performance and impact
• Collaborate with digital, creative, multimedia, and production teams to develop compelling graphics, video, and multimedia content
• Establish and maintain a distinct, professional brand voice for Product Connections and each client—aligned to brand vision and messaging
• Develop platform-specific content for channels including Instagram, Reels, Stories, TikTok, LinkedIn, Facebook, Pinterest, and more
• Capture and produce original photo and video content tailored to each social platform
• Implement social media SEO best practices , aligning content with campaign-based keyword and SEO strategies
• Monitor engagement, SEO performance, and audience behavior to continuously optimize content

Requirements

• 3+ years of professional experience in social media, marketing, communications, or a related field , with hands-on experience managing social media campaigns
• Bachelor’s degree in Marketing or a related discipline
• Strong understanding of B2B and B2C marketing strategies and how social media supports broader business goals
• Proven knowledge of major social media platforms and tools, including Instagram, LinkedIn, TikTok, Facebook, X (Twitter), Pinterest, Later, Canva , and similar platforms
• Experience using visual storytelling and social listening to create engaging, on-brand content
• Solid understanding of social media KPIs , analytics, and performance optimization
• Familiarity with social media SEO and keyword-driven content strategies
• Experience conducting audience and buyer persona research to inform content decisions
• Basic experience with photo editing, graphic design tools , and multimedia file management
• Understanding of multimedia specifications, including aspect ratios, resolutions, and file formats

Preferred

• Highly organized with strong project management and execution skills
• Ability to multitask, prioritize, and meet deadlines in a dynamic environment
• Creative thinker with strong problem-solving and critical-thinking skills
• Comfortable collaborating across teams and contributing ideas in a team-first culture
• Excellent written, verbal, and interpersonal communication skills
• Digital-first mindset with a willingness to learn new tools, platforms, and trends
• Flexible and adaptable, with availability to occasionally work evenings or weekends as needed