Responsibilities

• Social Media Management (Organic)
• Be the person behind the posting – manage the posting for multiple client accounts, including Instagram, Facebook, TikTok, and YouTube Shorts (1–4 posts per client per week)
• Develop and execute a monthly social media strategy, including developing content calendars and aligning posts with relevant seasonal, thematic topics throughout the year
• Write unique, relevant captions and copy that are aligned with each brand’s voice and industry
• Coordinate with internal creative teams and the Creative Director on content selection, planning, and final rollout
• Be responsive and continuously engaging the client’s online community (e.g., responding to comments, DMs, forums, groups, and stories)
• Analyze post performance, engagement and provide clients and internal team with monthly reporting and insights to continuously improve upon what resonates best with audiences
• Stay on top of trends, platform updates, and viral moments – always looking for new content inspiration
• Optimize client bios that are aligned with the core mission and value proposition of the business
• Paid Media Management (Meta Ads Focus)

Requirements

• Undergraduate degree in business administration, marketing or related field
• 2-3 years experience managing brand social media accounts
• 2-3 years experience managing Meta ad campaigns (agency experience a plus)
• Comfortable managing multiple client account posting calendars
• Have a strong understanding of social media platforms, algorithms, and trends
• Have a strong understanding of Meta performance metrics (e.g., how to interpret ROAS, CTR, CPM, and how it impacts the business from a strategic level)
• Have experience with video editing and design apps (e.g., CapCut, InShot, Adobe Suite, Canva)
• Have experience with third party attribution sites (e.g., TripleWhale)
• Ability to work in team management tools, managing tasks and internal communications effectively (e.g., Asana, Slack, Google Drive, Dropbox, Content Storage Software, ChatGPT)

Preferred

• You get social media – what works and doesn't work (Reels, TikToks, Shorts)
• You love diving into the data – testing new ad concepts, interpreting what it’s telling us, and improving on what we’ve learned
• You’re an investigator – you prefer to let the data lead and do your best to not jump to conclusions too early
• You are a wizard with creating captivating captions that resonate with the target audience
• You are willing to learn and continuously improve your methods and receive feedback from team members and/or clients
• You are obsessed with staying organized and proactive with communication
• You really like the automotive world (that’d be a huge plus)

Benefits

• Retirement matching
• 15 days of paid time off and paid holidays
• Client relationship perks
• Medical Reimbursement Account
• Annual Wellness Stipend