Responsibilities

• Manage and support the social media presence for 100+ skilled nursing facility brands across Facebook, Instagram, Google, and Yelp.
• Consult, create, and optimize engaging content across Facebook, Instagram, Linkedin, and TikTok.
• Maintain and optimize facility listings across platforms (Google Business Profiles, Yelp, Apple, Linkedin, Indeed, etc.).
• Assist with review management by supporting as facilities respond to reviews and escalate complex situations.
• Develop and execute strategies to increase engagement, followers, and reputation scores.
• Support the Social Media Manager in developing scalable systems, templates, and best practices.
• Collaborate cross-functionally with marketing, web, and reputation management teams to align strategies.
• Track performance metrics, identify trends, and make recommendations for improvement.
• Perform regular audits and check-ins with facilities
• Provide consulting and guidance to facilities on social media best practices and brand consistency.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field OR 2+ years of professional experience in social media or digital marketing.
• Proven experience managing business pages across Facebook, Instagram, and Google.
• Strong understanding of social media strategy, content creation, and analytics.
• Excellent communication, organization, and time-management skills.
• Ability to manage multiple brands and priorities simultaneously.

Preferred

• Experience with Canva or other design tools for content creation.
• Experience with App.Birdeye.com or similar reputation/listing management platforms.
• Familiarity with Yelp, Facebook for Business and Google Business Profile optimization.
• Understanding of healthcare or multi-location brand marketing.
• Strong teamwork and problem-solving skills.
• A collaborative team player who thrives in a fast-paced environment.
• A creative thinker who enjoys developing tailored strategies for diverse brands.
• A proactive consultant who can identify opportunities for continued brand growth and digital optimization.

Benefits

• Health Coverage: Enjoy medical, dental, and vision plans to keep you and your family healthy.
• PTO and Vacation: Benefit from generous paid time off and holidays to relax and recharge.
• Financial Wellness: Take advantage of Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA) to manage your healthcare expenses effectively.
• Retirement Planning: Secure your future with our 401(k) plan, complete with company contributions to help you build your retirement savings.
• Support When You Need It: Our Employee Assistance Plan (EAP) provides confidential support for personal and professional challenges.