Responsibilities

• Supports the creation, scheduling and publishing of engaging content across Auburn University's flagship social media accounts, maintains the monthly content calendar and uses an enterprise social media management platform for social media operations.
• Gathers content, information and assets from OCM team members and maintains awareness of activities across Auburn's colleges, departments and units to help ensure the flagship accounts reflect the breadth of the university.
• Shares responsibility for monitoring Auburn's flagship social media accounts, including comments, direct messages, mentions and audience engagement, and identifies issues or conversations requiring escalation.
• Supports the integration and execution of social media content within university-wide marketing and communications initiatives to ensure consistent and strategic messaging.
• Tracks basic social media metrics (e.g., reach, engagement, follower growth) and contributes to routine performance reports.
• Stays current on social media trends, platform changes and industry best practices to identify relevant opportunities for Auburn's social media presence.
• Assists with social media advertising campaigns, including campaign setup, audience targeting, monitoring and performance analysis.

Requirements

• Level I: - Bachelor's degree - with no specific discipline
• Level II: - Bachelor's degree - with no specific discipline and 2 years of experience in social media, communications, marketing, online content creation, digital event production, or digital media operations.