Responsibilities

• Develop and execute content strategy and publishing across Instagram, TikTok, X, Facebook, LinkedIn, YouTube and emerging social media platforms.
• Manage editorial calendars across genres, events, company initiatives, and cultural/heritage months, independently prioritizing content and making strategic decisions on cadence and storytelling opportunities.
• Lead the planning and execution high-profile activations (e.g., livestreams, takeovers, behind-the-scenes content).
• Co-lead community management, including potentially engaging with Spanish-speaking audiences across platforms.
• Collaborate cross-functionally to align social storytelling with programming, partnerships, and sponsorship deliverables
• Plan and publish content that balances evergreen storytelling with real-time cultural and platform trends, exercising judgement in identifying and acting on timely opportunities.
• Track content performance, run A/B testing, and optimize content strategy and inform campaign decisions to the Director, Social Media.
• Lead on-site content capture for in-office and key local events/showcases and support award shows and festivals. award shows, showcases, and key events.
• Contribute to internal communications such as The Weekly newsletter.
• Work with BMI’s Social Media Ambassadors and collaborate with freelancers.

Requirements

• Education: Bachelor’s Degree in marketing, communications, or related field preferred. In lieu of degree, 4+ years of equivalent experience required.
• Experience: Minimum 2 years of experience in social media or digital marketing within music, media, or entertainment
• Skills and Abilities: Deep expertise across social platforms (Instagram, TikTok, X, Facebook, YouTube, LinkedIn)
• Proven ability to create content for diverse audiences
• Experience with analytics and reporting tools (e.g., Meltwater, Meta Business Suite, TikTok Analytics)
• Bilingual in English and Spanish (written and verbal) a plus.
• Strong analytical mindset with the ability to translate performance data into strategy
• Strong decision-making, prioritazition, and problem-solving skills with the ability to manage multiple projects simultaneously
• Proficiency in video/photo editing tools (Adobe Creative Suite, Canva, CapCut, Final Cut Pro, or similar)
• Familiarity with social publishing and listening tools (e.g., Meltwater, Union Metrics)
• Highly organized with strong project management and communication skills
• Self-starter who thrives in a fast-paced, collaborative environment

Preferred

• Bilingual in English and Spanish (written and verbal) a plus.
• Potentially translate and/or draft social copy in Spanish and English, ensuring cultural nuance and accuracy