Responsibilities

• Develop and implement comprehensive social media strategies aligned with brand goals to increase visibility and engagement.
• Create, curate, and schedule engaging content across multiple platforms including Facebook, Instagram, Twitter, LinkedIn, and others using tools like Hootsuite or Buffer.
• Monitor social listening channels to gather insights on audience sentiment, industry trends, and competitor activity.
• Design eye-catching graphics and videos using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to enhance content appeal.
• Manage paid advertising campaigns on Facebook and other platforms to maximize reach and ROI through targeted audience segmentation.
• Analyze web analytics and social media metrics with Google Analytics and platform-specific tools to measure performance and optimize strategies.
• Engage actively with followers by responding to comments, messages, and reviews to foster community relationships and uphold brand reputation.
• Collaborate with public relations teams to ensure consistent messaging across all channels and support branding initiatives.
• Conduct keyword research for content optimization to improve search engine visibility (SEO) for social media posts.
• Stay updated on the latest trends in digital marketing, social media management, video editing, photography, and e-commerce practices.

Requirements

• Proven experience in social media marketing or digital marketing roles with a strong portfolio of successful campaigns.
• Proficiency in graphic design software such as Adobe Photoshop and Adobe Illustrator; experience with video editing is a plus.
• Familiarity with social listening tools like Hootsuite or Buffer for monitoring brand reputation and industry trends.
• Knowledge of SEO best practices, Google Analytics, web analytics tools, and keyword research techniques.
• Experience managing paid advertising campaigns on Facebook Advertising or similar platforms.
• Strong written communication skills with an eye for proofreading and content creation tailored for diverse audiences.
• Ability to analyze data insights effectively to inform strategic decisions in branding and relationship management.
• Prior experience supporting branding initiatives within a fast-paced environment is desirable.