Responsibilities

• Cultivate career path and actively seek professional development opportunities alongside the company.
• Tell us what we do not know with regular candor.
• Brainstorm and innovate to improve the agency, job and partners.
• Promote a “story first” approach in all we do.
• Maintain a proficient understanding of social platforms as well as the latest tools and applications in social marketing.
• Engross yourself in culture, food and travel, becoming an expert in your client partners personalities, products and processes.
• Keep up to date on current trends within the represented industries of the agency.
• Develop a keen understanding of social marketing measurement and reporting tools.
• Maintain an understanding of partner brand voices and create authentic stories that drive engagement and revenue.
• Achieve the marketing goals and social metric KPIs set forth by client partners and account teams.
• Build and draft social media content calendars. Produce accompanying creative assets.
• Account Ownership: Serve as Account Lead on partner accounts, including account team leadership, partner relationship development and communication, as well as social marketing duties.
• Strategy Evolution: Apply continuous improvement to social strategy development, optimizing nimbly to meet partner needs while considering the latest social media best practices and trends.
• Account Recovery: Work with leadership to establish rapid-response "Recovery Plan" strategies for account recovery when needed, while maintaining poise and calm to strengthen partner relationships.
• A/B Testing: Implement A/B testing in content strategy and paid social campaigns. Apply key learnings gained from insights.
• Content Planning: Develop and execute yearly content plans to drive consistent brand storytelling and social metric KPI s.
• Content Production: Develop and produce social media assets, whether through own means, in partnership with clients and other creators, or in collaboration with the agency’s Studio team.
• Community Management: Actively monitor and engage partner social audiences to build brand loyalty, solve customer issues and incentivize engagement.
• Community Engagement: Proactively maintain lists of influential entities, personalities, local businesses, community groups and more, reaching out to them often for collaborative partnerships to amplify partner’s social presence and grow social followings.
• Influencer Marketing: Work with agency influencer team to maintain targeted creator lists, reaching out to influencers regularly for content development and collaborative opportunities as well as opportunities for partnership growth? (note: kept as written) ?

Requirements

• Must be based in Eastern Time Zone
• 3+ years of social media experience or equivalent
• Experience leading social marketing campaigns across platforms (including content planning, content production, community management)
• Strong understanding of social platforms and tools in social marketing
• Ability to develop yearly content plans and deliver social KPI-driven outcomes
• Experience with influencer marketing and building creator relationships
• Ability to conduct performance tracking and report insights to stakeholders
• A/B testing experience in content strategy and paid social campaigns
• Account ownership or client leadership experience across partner accounts
• Strategic development and evolution of social strategies
• Ability to build and draft social media content calendars and accompanying assets
• Experience with rapid-response recovery plans for accounts
• Strong writing and storytelling skills with ability to maintain partner brand voices
• Ability to forecast emerging trends and drive adoption of new channels and tools
• Proven ability to manage communities and drive engagement
• Experience working with agency teams and collaboration with Studio teams
• Excellent collaboration and communication with account teams and partners
• Commitment to ongoing professional development and growth
• Cultivating a safe, inclusive team culture and willingness to participate in cross-functional initiatives