Responsibilities

• Support evergreen initiatives, promotional activations, seasonal campaigns, remodels and new restaurant openings through engaging social media content.
• Generate, edit, publish and share daily content (original text, images, video) that deepens brand affinity, acquires and engages Guests and strengthens our brands’ presence in key markets.
• Create and manage a dynamic social media content calendar, leveraging digital platforms and tools to encourage community members to take action.
• Leverage the right channel at the right time to reach the right Guest, including but not limited to Instagram, Facebook, Twitter, Tik-Tok, YouTube and Google.
• Continuously improve content and engagement by capturing and analyzing data, metrics, insights and best practices. Report and act on the information daily, weekly and monthly.
• Grow followers and engagement across all Guest-facing accounts, leveraging a mix of photo, video and written content to connect with Guests and tell our stories in the appropriate brand voice.
• Collaborate and review content with key players across the company, including culinary and operations teams.
• Monitor, forecast and socialize social media trends and technology, adopting platforms and practices that align with our business objectives, brand voice and Guest personas.
• Curate and organize a database of assets to leverage for digital marketing campaigns.
• Balance social media marketing activities with ad hoc support of restaurant marketing needs, including merchandise, digital marketing support and marketing materials orders support, as needed.

Requirements

• 3+ years of experience in marketing/communications including direct experience in developing and delivering photo and video content for social media, preferably in food/beverage/hospitality industries or with a D2C brand
• College degree in marketing, communications, public relations or related field
• Passion for social media and knowledge of all channels, features and functions, as well as familiarity with social media management software
• Adept at capturing and editing photo and video content and applying visual design fundamentals across channels
• Strong verbal and written presentation abilities
• Demonstrated ability to understand and apply analytics to inform marketing decisions
• Collaborative spirit and strong desire for feedback
• Ability to think strategically and innovate in established and new mediums
• Ability to multitask, prioritize, work independently and as part of a team
• Strong interpersonal and troubleshooting skills

Benefits

• Competitive hourly rate--$28-$33/hour depending on experience
• Medical, Dental, Vision, and Life insurance, plus pet healthcare discounts!
• 401k Match
• Education Reimbursement
• Accrued Vacation and Sick Days
• Dining Discount for you and up to 5 guests