Social Media Specialist II

Carlsbad, CA (On-site)

$70K/yr – $86K/yrMid Level3+ years expFull time

Posted 3 weeks ago

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Job Summary

Own social content operations and cross-functional coordination for a fast-moving brand social program, focusing on calendar discipline, creator alignment, and real-time content capture.

  • Content Ownership: Plan, schedule, and publish social content across TikTok and Instagram with clear timelines and cross-functional accountability.
  • Creative Collaboration: Bridge Social and Creative teams to brief needs and ensure social-first deliverables.
  • Real-Time Content: Capture and edit short-form content at events and in-the-moment opportunities to stay on trend.

Job Description

Responsibilities
  • Supports social content planning and execution, ensuring alignment with brand priorities, campaign initiatives, and key storytelling moments
  • Owns Asana task management for social media, maintaining clear timelines, deliverables, and cross-functional accountability
  • Supports social calendar coordination, ensuring content is scheduled, prioritized, and ready for publishing across channels
  • Execute briefing of social content needs to the Creative team, ensuring clarity of deliverables, timelines, and platform requirements
  • Serve as the primary point of contact between Social and Creative teams for all content-related questions and updates
  • Partner with Creative to ensure social-first considerations are integrated into broader campaign development
  • Own daily weekday publishing across TikTok and Instagram
  • Manage every-other-weekend publishing cadence
  • Ensure all content is scheduled accurately and adheres to platform-specific best practices
  • Capture and edit short-form, TikTok-first content during events, photoshoots, and in-the-moment opportunities
Requirements
  • 3+ years of experience in social media, content creation, or a related field
  • Strong understanding of TikTok and Instagram, including platform trends, formats, and best practices
  • Experience managing content calendars and project management tools such as Asana
  • Proven ability to collaborate cross-functionally with creative, marketing, and talent teams
  • Strong video capture and editing skills, with experience creating short-form, social-first content
  • Ability to work in fast-paced environments and manage last-minute content opportunities
  • Excellent organizational skills and attention to detail
  • Willingness and ability to travel for photoshoots, events, and athlete or influencer activations as needed
  • Availability to support occasional weekend publishing and real-time content needs outside standard working hours
Nice-to-have
    Benefits
    • Health Insurance
    • Savings and Retirement Plan
    • Employee Assistance Program
    • Generous Vuori Discount & Industry Perks
    • Paid Time Off
    • Wellness & Fitness benefits

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