Responsibilities

• Execute the GSMISTS social media strategy in alignment with our strategic initiatives through research, benchmark trends, messaging, audience preferences, and collaboration with council departments in order to develop brand awareness and drive engagement.
• Markets and communicates the council’s fundraising, special events, membership recruitment, program, and product program efforts in all social media channels.
• Be able to gather and analyze monthly data and prepare ROI reports and understand how to make improvements in future campaigns and optimize ongoing campaigns.
• Stay up to date with current technologies, AI, social media trends, design tools, and applications.
• Curate content of members, volunteers, and stakeholders by attending outside service unit meetings, GSMISTS events, and local community events to capture live and static content for social media platforms.
• Fulfill and track council sponsorship/donor responsibilities as it pertains to social media.
• Work closely with the Media Champions, content creation days, and help scheduling media appearances.
• Monitor, respond to, and engage with followers in a timely and professional manner.
• May perform other related duties as assigned to support organizational operations.

Requirements

• Bachelor’s degree in marketing, Communications, Public Relations, or related field (or equivalent experience)
• 2+ years of professional experience in digital marketing and social media with a focus on Facebook, Instagram, YouTube, LinkedIn, etc.
• Strong understanding of social media metrics; ability to interpret the results and take action to increase the effectiveness of social media campaigns
• Must be able to work under time constraints with multiple projects
• Strong written and verbal communication skills including news releases, articles, and scripts
• Excellent interpersonal and relationship-building skills
• Public speaking experience
• Proficiency in Microsoft® applications and Experience with Adobe Creative Suite®
• Driving a council vehicle or a personal vehicle is required. Must successfully complete a motor vehicle history check, possess, and maintain a current, valid driver\'s license, and self-report any vehicle violations
• Photo/Editing Skills pertaining to Reels
• Ability to provide a portfolio that shows your talents and skills.
• Registration as a member of Girl Scouts of Michigan Shore to Shore.
• Willingness to authorize a background screening with the cost being absorbed by the council.
• Ability to work independently, in person, and with a flexible schedule including after school, evenings, and weekends.
• Participate in key annual events and meet quarterly with the supervisor to review and assess additional appearance and requests from other departments that pose as a priority to elevating GSMISTS.
• Ability to travel throughout the service area as the job requires.
• Capability to provide own transportation and maintain valid operator license.
• Must be able to occasionally lift or move a minimum of 25 pounds.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible schedule
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance