Social Media Specialist

Houston, TX (Unknown)

Salary Not AvailableMid Level3+ years expFull time

Posted 8 days ago

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Job Summary

Own regional social media programs and drive content and employee advocacy across offices, partnering with PR and marketing to showcase Gensler’s work and thought leadership.

  • Own regional social media strategy and content calendars
  • Lead content creation and employee advocacy initiatives

Job Description

Responsibilities

  • Social Media Strategy & Content Development
  • Partner with marketing and PR teams to create visual branding guidelines and standards for social media content
  • Develop and execute social media strategies aligned with regional business, brand, talent acquisition, and thought leadership objectives
  • Manage content planning and publishing across Hootsuite Amplify and office Instagram accounts via Sprout Social
  • Create and maintain regional content calendars in coordination with PR, marketing, and office leadership teams
  • Identify timely opportunities to promote people, projects, awards, research, thought leadership, speaking engagements, community impact initiatives, and firm announcements
  • Ensure all content aligns with Gensler's brand standards, voice, and messaging priorities
  • Content Creation
  • Write, edit, and publish engaging social media content
  • Partner with designers, architects, strategists, and subject matter experts to develop stories that showcase Gensler's work and expertise

Requirements

  • Bachelor's degree in Communications, Public Relations, Marketing, Journalism, Digital Media, or related field
  • 3 to 5+ years of professional social media, digital marketing, communications, or public relations experience
  • Exceptional writing, editing, and storytelling skills
  • Experience managing LinkedIn, Instagram, and social media management platforms
  • Experience with content planning, analytics, and reporting
  • Ability to manage multiple deadlines and stakeholders across multiple offices
  • Interest in architecture, design, workplace culture, innovation, and the built environment

Preferred

  • Strong photography and video content creation skills preferred
  • Proficiency with Adobe Creative Suite including Adobe Express, Canva, Hootsuite, Sprout Social, or similar platforms preferred

Benefits

  • our comprehensive benefits include medical, dental, vision, disability, wellness programs, flex spending, paid holidays, and paid time off
  • 401k, profit sharing, employee stock ownership, and twice annual bonus opportunities
  • reimbursement for certain professional licenses and associated renewals and exam fees. In addition, we reimburse tuition for certain eligible programs or classes
Gensler logo

Gensler

3.8 Glassdoor

Gensler is a global architecture, design, and planning firm with 57 locations across the Americas, Europe, Greater China, Asia Pacific, and the Middle East. Founded in 1965, Gensler has built a team of 6,000 professionals who partner with clients in over 100 countries each year. Everything we do is guided by our mission: To create a better world through the power of design. We believe the power of design can spark positive change and create a future that promotes equity, resilience, and wellbeing for everyone.Gensler was named one of Forbes’ Best Large Employers in 2024, and our award-winning culture has been recognized by Fast Company as one of the Top 10 Best Workplaces for Innovators in 2024. Our people-first philosophy is centered on the core ideas of diversity empowerment, impact, community, respect, and growth. You can learn more about our commitment to creating an inclusive workplace at https://www.gensler.com/about/inclusion. A note on recruitment: Gensler will never reach out to prospective employees or vendors through social media or messaging apps. Please see our website for how to avoid recruitment fraud: https://www.gensler.com/recruitment-fraud-alert

Founded in 1965
San Francisco, California, USA
7.9K employees (5,197 in marketing)
73% recommend to a friend
82% CEO approval

Traffic Signals

Monthly Visitors
334.8K
Traffic Source Mix
Search
45.7%
Direct
44.6%
Referral
7.7%
Social
1.3%
Paid
0.6%

Headcount Trend

Current headcount: ~7.9K

Marketing Team

Marketing Team Size
461 (6% of company)
Median Career Experience
12 years
Median Tenure
5.1 years
Marketing Roles Posted (Last 30 Days)
5

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