Social Media Specialist- FWRD and Owned Brands

Cerritos, CA (On-site)

$70K/yr – $75K/yrMid Level2+ years expFull time

Posted 6 weeks ago

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Job Summary

Own social execution for fashion brands across Instagram and TikTok, delivering launches and evergreen campaigns with cross-functional alignment and audience growth focus.

  • Own the annual social calendar and campaign rollout for FWRD and Owned Brands.
  • Set evergreen messaging and creative strategy for the two core channels and iterate from performance data.
  • Collaborate with Influencer Relations, Brand Marketing and Analytics to drive growth and performance.

Job Description

  • Own the annual social calendar aligned with commerce initiatives, brand initiatives and events.
  • Develop social media campaigns supporting key launches across FWRD and Owned Brands.
  • Establish evergreen messaging and creative strategy for Instagram and TikTok.
  • Ensure creative, messaging and brand voice consistency across channels.
  • Write on-brand copy tailored to goals and channel nuances.
  • Manage day-to-day posting and performance monitoring for quality and cohesion.
  • Collaborate with Influencer Relations to evolve influencer programs.
  • Coordinate with Brand Marketing teams to support events and campaigns.
  • Drive audience growth strategies for FWRD and Owned Brands.
  • Participate in creative brainstorms to keep content fresh.

Marketing Team

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