Responsibilities

• Execute and help shape a comprehensive social media strategy aligned with Trinity’s academic mission, institutional priorities, and brand voice.
• Capture, edit, and produce high-quality short‑form video, photography, graphics, and social‑first content optimized for platforms such as Instagram and LinkedIn.
• Translate educational, research, and institutional content into engaging, accessible social media storytelling.
• Design branded templates and visual assets, including Instagram Stories, carousels, and promotional graphics supporting events, academic initiatives, and research activity.
• Identify and adapt relevant social media trends, formats, and audience behaviors into content opportunities aligned with Trinity’s goals.
• Engage with audiences, monitor conversations related to Trinity, and identify potential reputational risks.
• Collaborate with colleagues to adapt content from other platforms and uncover new opportunities for social‑first storytelling.
• Guide and support student workers in content ideation, production, publishing, and quality control.
• Lead the collection, analysis, and interpretation of social media analytics to evaluate performance, identify trends, and inform content strategy.
• Monitor platform updates, algorithm changes, best practices, and emerging opportunities for growth and engagement.