Responsibilities

• Execute and help shape a comprehensive social media strategy aligned with Trinity’s academic mission, institutional priorities, and brand voice.
• Capture, edit, and produce high-quality short‑form video, photography, graphics, and social‑first content optimized for platforms such as Instagram and LinkedIn.
• Translate educational, research, and institutional content into engaging, accessible social media storytelling.
• Design branded templates and visual assets, including Instagram Stories, carousels, and promotional graphics supporting events, academic initiatives, and research activity.
• Identify and adapt relevant social media trends, formats, and audience behaviors into content opportunities aligned with Trinity’s goals.
• Engage with audiences, monitor conversations related to Trinity, and identify potential reputational risks.
• Collaborate with colleagues to adapt content from other platforms and uncover new opportunities for social‑first storytelling.
• Guide and support student workers in content ideation, production, publishing, and quality control.
• Lead the collection, analysis, and interpretation of social media analytics to evaluate performance, identify trends, and inform content strategy.
• Monitor platform updates, algorithm changes, best practices, and emerging opportunities for growth and engagement.

Requirements

• Bachelor’s degree in Journalism, English, Communications, or a related discipline—or an equivalent combination of education and experience.
• At least two years of directly related writing or communications experience.

Preferred

• Bachelor’s degree in English, Communications, Journalism, Visual Media, or a related field
• Two or more years of experience in social media content production and management; four or more years preferred, including experience in higher education.
• Demonstrated experience planning, filming, editing, and publishing photo and video content for social media (portfolio or work samples encouraged).
• Expertise in social media platforms, scheduling tools, and analytics.
• Strong writing and editing skills with attention to detail and strategic storytelling.
• Proficiency with tools such as Adobe Creative Suite, Canva, CapCut, and other social‑first design platforms.
• Ability to work independently, manage competing priorities, and deliver high‑quality work on deadline.
• Comfort operating in fast‑paced or high‑pressure environments.
• Proven success collaborating across teams and stakeholders.

Benefits

• comprehensive and competitive medical and dental care programs
• generous retirement benefits
• a wide array of family-friendly and cultural programs