Social Media Specialist

Baltimore, MD (On-site)

$68K/yr – $85K/yrMid Level3+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the social content engine by turning briefs into platform-native posts and owning cadence, readability, and performance across Instagram, TikTok, Facebook, and YouTube.

  • Content Execution: Translate briefs into actionable plans and publish across priority channels with 3–5+ years of social experience.
  • Platform Hygiene and Community: Maintain bios, highlights, playlists, and timely responses while monitoring trends.
  • Optimization and Collaboration: Apply performance learnings, coordinate with Creative Services, and adapt assets for social formats.

Job Description

Responsibilities

  • Draft, schedule, and publish social media content across priority platforms, including Instagram, TikTok, Facebook, and YouTube.
  • Maintain consistent channel presence, cadence, and platform hygiene (bios, highlights, playlists, and evergreen elements).
  • Support execution of both evergreen and campaign‑driven content calendars.
  • Ensure all published content aligns with brand voice, quality standards, and platform best practices.
  • Stay current on platform updates, features, and trends to support timely and relevant execution.
  • Translate campaign briefs, product launches, and business priorities into actionable content plans and execution timelines.
  • Identify and curate user‑generated and approved creator‑generated content for use across social channels.
  • Support integration of UGC into social storytelling, campaigns, and platform‑specific formats.
  • Contribute to content optimization by applying performance learnings and platform insights.
  • Maintain accessibility of priority content assets for ongoing use.

Requirements

  • Bachelor’s degree in marketing, Communications, Digital Media, or a related field, or equivalent experience.
  • 3–5+ years of experience in social media, digital marketing, or content execution roles.
  • Strong understanding of social media platforms, formats, and best practices.
  • Experience creating and publishing content across multiple social channels.
  • Familiarity with social media management and reporting tools.
  • Ability to interpret performance data and apply insights to improve execution.
  • Exposure to AI‑enabled tools for research, content support, or reporting is a plus.

Benefits

  • Medical, Dental and Vision Insurance
  • Company Provided Life Insurance
  • Paid Time Off (PTO)
  • Company-paid short-term and long-term disability
  • 401(k) plans
  • Employer-funded pension plan
  • Tuition Reimbursement
DAP logo

DAP

DAP is a market leading manufacturer, innovator and marketer of home repair and construction products including caulks, sealants, spray foam insulation, adhesives, and patch and repair products. DAP is part of RPM International Inc., a $6.1 billion, multinational company with subsidiaries that are world leaders in specialty coatings, sealants, building materials and related services.You will find DAP products in the hands of professional painters, remodelers, builders, and do-it-yourselfers, and in 60,000 retail outlets, ranging from home centers and mass merchandisers to your local hardware, pro contractor channels and paint stores. DAP's eight manufacturing and distribution facilities in the United States of America and Canada service North America and the world. At DAP, we hire the best people and give them a collaborative and rewarding work environment that empowers them to succeed! We support associates in continuous professional growth and collaborate on the steps it takes to get to the next level in their careers. Learn more about DAP’s history, culture and benefits at www.dap.com/careers/.DAP - On the job since 1865.

Baltimore, Maryland, USA
1.2K employees (78 in marketing)

Traffic Signals

Monthly Visitors
128K
Monthly Google Ads Budget
$33.4K
Traffic Source Mix
Search
66%
Direct
25.5%
Referral
4.3%
Social
3.3%
Paid
0.8%

Headcount Trend

Current headcount: ~1.2K

Marketing Team

Marketing Team Size
59 (5% of company)
Marketing Roles Posted (Last 30 Days)
1

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