Responsibilities

• Develop and execute comprehensive social media marketing strategies across platforms such as Facebook and Instagram to increase brand awareness and engagement.
• Create, curate, and manage high-quality content including graphics, photography, and written posts that align with branding guidelines and campaign goals.
• Utilize tools like Hootsuite, Buffer, and Adobe Creative Suite to schedule posts, monitor performance, and optimize content delivery for maximum reach.
• Conduct social listening to monitor brand reputation, industry trends, and competitor activities; leverage insights for continuous improvement.
• Manage relationships with influencers, media outlets, and community partners to expand outreach and foster positive public relations.
• Analyze web analytics using Google Analytics and other tools to measure campaign effectiveness; prepare reports with actionable insights for ongoing strategy refinement.
• Oversee paid advertising campaigns on Facebook Advertising and other platforms to target specific audiences effectively while maintaining brand consistency.

Requirements

• Proven experience in social media management with a strong portfolio demonstrating successful campaigns across multiple platforms.
• Proficiency in graphic design tools such as Adobe Photoshop and Adobe Illustrator; basic video editing skills are a plus.
• Knowledge of SEO principles, keyword research techniques, and web analytics to enhance content visibility and engagement.
• Familiarity with social listening tools and social media management applications like Hootsuite or Buffer.
• Strong understanding of branding strategies, public relations practices, and digital marketing trends within e-commerce or related sectors.
• Excellent proofreading skills with an eye for detail to ensure high-quality content output.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Our brand is only looking to post two to three times a week to start. If we decide to add additional platforms, a pay adjustment will be made

Benefits

• Flexible schedule