Social Media Specialist

Durham, NC (Hybrid)

$49K/yr – $53K/yrMid Level1+ years expFull time

Posted 7 hrs ago

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Job Summary

Own daily trend-driven social content across TikTok, Instagram, and Facebook, manage the monthly calendar, engage with the community, and collaborate with video, product, and influencer teams to drive crafting-brand credibility and audience interaction.

  • Owns and publishes trend-driven content across platforms
  • Manages community engagement and cross-functional collaboration for campaigns

Job Description

Responsibilities

  • Manages and publishes daily content across TikTok, Instagram, and Facebook, focusing on trend-driven, engaging posts that elevate brand awareness and community interaction
  • Develops, plans, and maintains the monthly content calendar in alignment with overall marketing initiatives, ensuring consistent and timely messaging
  • Monitors social media analytics to evaluate performance and inform ongoing content strategy adjustments
  • Responds to community comments, messages, and inquiries, providing knowledgeable support related to candle making, fragrance selection, and DIY projects while maintaining brand consistency
  • Moderates social platforms to uphold community standards and protect the brand’s reputation
  • Collaborates with cross-functional teams—including video production, product, and email marketing—to synchronize messaging and support campaign launches
  • Engages with creators and influencers, identifying collaboration opportunities that enhance CandleScience’s presence and credibility in the crafting space
  • Creates and designs visual content such as social graphics, Instagram Stories, Reels covers, and short-form videos using design tools, ensuring alignment with brand aesthetics
  • Represents the brand on camera as needed, delivering a relatable and confident presence that resonates with the audience
  • Maintains and evolves the brand’s digital content identity by contributing to content themes and voice development, staying current with social media best practices and emerging trends

Requirements

  • Bachelor’s degree in a related field and/or 1–3 years of experience in social media management, digital content creation, or community engagement.
  • Proven ability or strong willingness to develop a confident, engaging on-camera presence.
  • Demonstrated expertise with social media platforms, particularly TikTok and Instagram, including experience growing or managing accounts.
  • Excellent written and verbal communication skills.
  • Creative aptitude with basic graphic design skills using tools like Canva or Adobe Express.
  • Genuine interest in crafting, candle making, soap making, or related DIY activities.
  • Highly organized self-starter who thrives in a fast-paced, collaborative environment.

Benefits

  • Big company benefits with small company culture! We provide comprehensive medical, dental, and vision coverage with low deductibles.
  • All employees receive employer match for retirement contributions of up to 3% of annual earnings.
  • We have liberal vacation policies and offer additional benefits including technology stipends, gym memberships, and company-paid life insurance.
  • Employee assistance program
  • Paid time off (Vacation & Sick)
  • Referral program
  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Medical insurance
CandleScience logo

CandleScience

We are thinkers, doers, crafters and makers.We create, develop and source reasonably priced candle making supplies that perform exceptionally and work together easily. We minimize our environmental footprint and maximize our benefit to society. We educate and inspire people to pursue a hobby or grow a candle business. For 15+ years we've backed our customers with the level of service that we expect as customers.Our strategy is simple: find great people, take good care of them, and give them a voice. Run incredibly efficient operations. Stay true to our passion and never settle.Want to join us? Check out our open positions! http://www.candlescience.com/careers

Founded in 2003
Durham, North Carolina, USA
106 employees (20 in marketing)

Traffic Signals

Monthly Visitors
608.2K
Monthly Google Ads Budget
$29.3K
Traffic Source Mix
Search
37.9%
Direct
54.3%
Referral
4%
Social
2.9%
Paid
0.7%

Headcount Trend

Current headcount: ~106

Marketing Team

Marketing Team Size
16 (15% of company)
Median Career Experience
13 years
Median Tenure
1.1 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$33.1K
Last Raise
$33.1K
Debt Financing, 2 years ago

Funding History

  • Apr 2024
    Debt Financing • $33.1K