Responsibilities

• Manage the day-to-day execution of paid social campaigns, primarily in Meta (Facebook and Instagram)
• Launch paid social campaigns, implement optimizations, and monitor campaign performance
• Support testing initiatives i.e., creative testing and incrementality testing etc.
• Coordinate and manage organic social media posts
• Stay informed on social media platform updates and trends
• Cross collaborate with marketing team to drive revenue growth

Requirements

• 2+ years of hands-on planning and buying experience managing social media campaigns within Meta Ads Manager (primary platform)
• Highly proficient in Microsoft Excel (pivot tables, v-lookups)
• Strong understanding of online metrics (ROAS, CAC, CPA) and analytic tools such as Google Analytics
• Strong attention to detail and strong communication skills
• Ability to analyze data and identify performance insights
• Familiarity with creative and incrementality testing a plus
• Familiarity with LinkedIn Ads, TikTok ads and Sprout a plus
• Must reside in one of the following states: AR, GA, IL, NC, TN, TX

Benefits

• Comprehensive health insurance plans
• 401(k) retirement savings plan with company match
• Paid Time Off, Floating Holiday, Holidays, and Volunteer Time Off
• Professional development and team building/company events
• Discounts on products produced by BuildASign