Responsibilities

• Lead content strategy and creative storytelling across Bradley’s flagship social media channels.
• Develop and maintain a monthly social media content calendar aligned with University events, priorities, and campaigns, while incorporating engaging day-to-day content opportunities.
• Lead and expand the Bradley Influencer program by recruiting, managing, and mentoring student influencers each semester.
• Collaborate with photographers, videographers, designers, and project managers to create engaging, platform-specific content.
• Engage with audiences across social platforms in a timely and professional manner, helping build community and strengthen Bradley’s digital presence.
• Ensure social media content aligns with University brand standards and voice.
• Monitor social conversations and digital trends to identify opportunities, emerging issues, and audience insights.
• Partner with communicators across campus to surface and amplify stories that reflect the breadth and impact of the University.
• Explore new platforms, storytelling formats, and social trends to keep Bradley’s digital presence innovative and engaging.
• Support reputation management and crisis communications efforts with professionalism, discretion, and sound judgment.
• Provide occasional evening and weekend social media coverage for University events, emergencies, and special initiatives.

Requirements

• Bachelor's degree required.
• 1-4 years of experience managing social media accounts for a brand or employer.
• Experience with a breadth of social media platforms.
• Experience in real-time social monitoring and sentiment analysis.
• Strong written and verbal communication skills.

Benefits

• Bradley University offers a competitive benefits package including health, dental, vision, life and disability coverages, FSA, HSA and retirement plan options.
• Bradley also offers significant higher education cost savings for employees and dependents through the Tuition Remission program.
• More information regarding our benefits is available here: www.bradley.edu/offices/business/human-resources/benefits.