Responsibilities

• Develop and implement social media strategies that align with University of Florida brand standards, accessibility requirements, and communication goals while supporting Enrollment Management recruitment, enrollment, and retention objectives.
• Serve as the primary administrator and content creator for Enrollment Management social media channels, including UF Admissions accounts, by creating and publishing engaging content such as graphics, photography, and short-form video across multiple platforms.
• Collaborate with UF Admissions student ambassadors to develop authentic, student-centered content and maintain a comprehensive social media content calendar featuring events, campaigns, student stories, and informational content.
• Engage with audiences by responding to comments, direct messages, and other interactions while fostering meaningful online engagement.
• Conduct social listening and monitor social media activity to identify audience trends, emerging topics, and potential reputational concerns that inform communication planning and content strategy.
• Optimize social media performance using analytics, audience insights, and platform best practices.
• Manage emergency communications on social media channels, including posting alerts, press releases, and other time-sensitive updates as directed, and escalate concerns as appropriate.
• Identify and track key performance indicators (KPIs) for social media channels.
• Collect, analyze, and interpret monthly social media performance data, including engagement, reach, audience growth, and campaign effectiveness.
• Prepare analytical reports and performance summaries for leadership and stakeholders.

Requirements

• Master's degree in an appropriate area; or a bachelor's degree in an appropriate area and two years of relevant experience.

Preferred

• Bachelor’s degree in communications, marketing or public relations.
• One to two years of professional experience in social media marketing, digital communications, or strategic audience engagement.
• Experience with social media content curation, management, and scheduling platforms.
• Demonstrated success in growing social media audiences and engagement.
• Experience creating and executing social media strategies to drive measurable results.
• Ability to create engaging organic content, including written, visual, and video assets.
• Strong attention to detail and exceptional organizational skills.
• Comfortable presenting projects, recommendations, and performance results to stakeholders.
• Experience with task managers such as Asana or Microsoft Teams.
• Ability to take direction, incorporate feedback, and effectively communicate proposed recommendations, updates, and improvements to stakeholders.

Benefits

• Health, Dental, and Vision Insurance
• State Retirement Plans
• Paid Time Off (approximately 22 days of vacation leave, 13 days of sick leave, and 11 paid holidays annually)
• Tuition Assistance (UF Employee Education Program)
• Public Service Loan Forgiveness (PSLF) Eligible Employer