Social Media & Policy Partnerships Director - GC Institute

District of Columbia, USA (On-site)

Salary Not AvailableDirector/Executive5+ years expFull time

Posted 2 months ago

Job Summary

Own the social media and editorial engine for GCI and its CEO, turning policy and tech insights into engaging content that amplifies influence among policymakers and industry leaders.

  • Own social strategy across LinkedIn, X, and emerging channels, aligning voice and impact with global policy moments.
  • Translate complex regulatory developments into accessible narratives and create posts, threads, and short-form video that surface key issues shaping innovation.
  • Collaborate with marketing, communications, investors, and teams to surface timely insights, manage editorial calendars, and optimize content for reach and influence.

Job Description

Responsibilities

  • Own and execute GCI’s and GCI’s CEO’s social media strategy across platforms (LinkedIn, X, and emerging channels), ensuring a consistent, high-impact voice
  • Develop and produce compelling digital content including posts, threads, short-form video, and campaign narratives that highlight:
  • - GCI’s advocacy positions and policy impact
  • - GCI activity during key global convenings
  • Founders across our portfolio
  • - Key issues shaping innovation (AI, cyber, defense, healthcare, fintech, energy)
  • Translate complex policy and regulatory developments into clear, engaging content for a policy-savvy audience
  • Partner closely with internal teams (marketing, communications, investors, etc.) to surface timely insights and amplify strategic priorities
  • Build and manage editorial calendars tied to key moments: policy announcements, global events, and GCI convenings
  • Identify opportunities to engage with and grow an audience of policymakers, influencers, and industry leaders
  • Track performance and optimize content based on engagement, reach, and influence
  • Support amplification of major initiatives, including summits, fly-ins, and reports

Requirements

  • 5 - 8 years of experience in digital media, social media strategy, or marketing (experience in government, policy, tech, or public affairs is a strong plus)
  • Exceptional writing and storytelling skills, with the ability to make complex topics accessible and compelling
  • A strong understanding of how content performs across platforms and how to adapt tone and format accordingly
  • Familiarity with the policy landscape and an interest in how government shapes innovation. You should be familiar with the policy landscape in Washington DC and have an interest to learn about European Union and India politics so you can effectively help shape our narratives and storytelling in each region
  • Experience managing multiple priorities in a fast-paced, high-performance environment
  • Strong judgment and attention to detail, especially when communicating on policy-related topics
  • A collaborative mindset and the ability to work across diverse teams
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General Catalyst

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We partner with the world’s most ambitious entrepreneurs to drive resilience and applied AI. We support founders with a long-term view who challenge the status quo, partnering with them from seed to growth stage and beyond. With offices in the US, Europe, and India, we have supported the growth of 800+ businesses, including Airbnb, Anduril, Anthropic, Applied Intuition, Commure, Glean, Gusto, Helsing, Hubspot, Kayak, Livongo, Mistral, Ramp, Samsara, Snap, Stripe, Sword, and Zepto. For more information, visit: www.generalcatalyst.com.

Founded in 2000
San Francisco, California, USA
400 employees (11 in marketing)
93% recommend to a friend
100% CEO approval

Marketing Team

Marketing Team Size
11 (3% of company)

Funding

Total Funding
$16.6B
Last Raise
$8B

Funding History

  • Oct 2024
    Fund XII • $8B
  • Apr 2021
    Health Assurance Fund • $600M
  • Mar 2020
    Early Stage Fund • $600M

Traffic Signals

Monthly Visitors
148.9K
Traffic Source Mix
Search
40.4%
Direct
50.2%
Referral
6.5%
Social
2.1%
Paid
0.7%

Headcount Trend

Current headcount: ~400

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Social Media & Policy Partnerships Director - GC Institute

General Catalyst · District of Columbia, USA · On-site